iGaming tools to
shape your brand

Incubator for iGaming businesses
with a focus on AI and data

About BetForge

BetForge is an incubator in the iGaming and payments space – our highly specialized team of experts provides innovative solutions and deep insights at scale.

BetForge leverages behavioral data and AI-driven logic to increase retention, loyalty, and lifetime value through intelligent recommendations and personalization. We craft engaging user journeys and predictive campaigns, allowing you to take customer engagement to the next level.

Brands

The BetForge family of brands are built in-house and scale quickly. Our high-performance development professionals can work independently or as part of your team. 

SightRush unifies data ingestion, transformation, intelligence, and activation across the whole player lifecycle.

SightRush unifies data ingestion, transformation, intelligence, and activation across the whole player lifecycle.

Unlock deeper insight into player behavior, including churn prediction and reasoning, with SightRush.

Boost iGaming Revenue and Engagement with AI-Personalization.

Boost iGaming Revenue and Engagement with AI-Personalization.

GamePark combines AI-driven recommendations, player-focused personalization, and revenue optimization to deliver an engaging gaming experience. Increase profitability by giving players what they want, balanced with your KPIs and bottom line.

Boost iGaming Revenue and Engagement with AI-Personalization

Boost iGaming Revenue and Engagement with AI-Personalization

Combining AI-driven recommendations, player-focused personalization, and revenue optimization to deliver an engaging gaming experience. Increase profitability by giving players what they want, balanced with your KPIs and bottom line.

SightRush unifies data ingestion, transformation, intelligence, and activation across the whole player lifecycle.

SightRush unifies data ingestion, transformation, intelligence, and activation across the whole player lifecycle.

Unlocks deeper insight into player behavior, including churn prediction and reasoning, with SightRush

Boost iGaming Revenue and Engagement with AI-Personalization

Combining AI-driven recommendations, player-focused personalization, and revenue optimization to deliver an engaging gaming experience.
Increase profitability by giving players what they want, balanced with your KPIs and bottom line.

SightRush unifies data ingestion, transformation, intelligence, and activation across the whole player lifecycle.

Unlocks deeper insight into player behavior, including churn prediction and reasoning, with SightRush.

SightRush unifies data ingestion, transformation, intelligence, and activation across the whole player lifecycle.

Unlock deeper insight into player behavior, including churn prediction and reasoning, with SightRush.

Boost iGaming Revenue and Engagement with AI-Personalization.

GamePark combines AI-driven recommendations, player-focused personalization, and revenue optimization to deliver an engaging gaming experience. Increase profitability by giving players what they want, balanced with your KPIs and bottom line.

Meet Our Team

Joseph Vincent Refalo

CEO

Joseph Vincent Refalo is a seasoned technology and AI leader with 15+ years of experience driving data-led transformation across iGaming, fintech, and telecoms. He currently serves as CEO of BetForge, where he leads the creation and delivery of real-time, AI-powered platforms for the next generation of operators.

Cecilia Lucas

Head of Client Success

Cecilia has been in the iGaming industry for over a decade and has extensive commercial experience setting strategies and managing tier-1 customers. Cecilia is passionate about innovation in customer success and mentoring teams to elevate service standards in a competitive landscape.

Sergio Piriz

Head of Data

With over 15 years in data engineering and platform leadership, Sergio builds systems that turn complex data into clear, actionable insights. He’s delivered cloud-agnostic, real-time architectures that scale with business needs for companies across Europe.

Brian Monaghan

Head of Finance

Brian is a growth and finance leader with over 15 years’ experience scaling technology companies across gaming, fintech, logistics, and IoT. Brian has co-founded multiple start-ups and has had senior leadership roles in a number of scale-ups. He specializes in corporate development and strategic acquisitions.

Meet Our Team

Joseph Vincent Refalo
CEO

Joseph Vincent Refalo is a seasoned technology and AI leader with 15+ years of experience driving data-led transformation across iGaming, fintech, and telecoms. He currently serves as CEO of BetForge, where he leads the creation and delivery of real-time, AI-powered platforms for the next generation of operators.

Cecilia Lucas
Head of Client Success

Cecilia has been in the iGaming industry for over a decade and has extensive commercial experience setting strategies and managing tier-1 customers. Cecilia is passionate about innovation in customer success and mentoring teams to elevate service standards in a competitive landscape.

Sergrio Piriz
Head of Data

With over 15 years in data engineering and platform leadership, Sergio builds systems that turn complex data into clear, actionable insights. He’s delivered cloud-agnostic, real-time architectures that scale with business needs for companies across Europe.

Brian Monaghan
Head of Finance

Brian is a growth and finance leader with over 15 years’ experience scaling technology companies across gaming, fintech, logistics, and IoT. Brian has co-founded multiple start-ups and has had senior leadership roles in a number of scale-ups. Specializes in corporate development and strategic acquisitions.

    We want to hear about your business

    Get in touch today and find out how BetForge can help you achieve your business goals!

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