We are delighted to announce the launch of BetForge at SBC Lisbon in September. You can find out more by visiting the iGP stand.
What Is SBC Lisbon?
SBC Lisbon brings together people from across the iGaming industry for networking, keynote speaking, and exhibiting. Taking place at the Feira Internacional de Lisboa & Meo Arena in the Portuguese capital, the three-day event runs from 16-18 September 2025.
What Is BetForge?
BetForge leverages behavioral data and AI-driven logic to increase retention, loyalty, and lifetime value through intelligent recommendations and personalization. Our services are tailored specifically to the iGaming and Payments industries.
BetForge acts as an incubator, with our expert team providing innovative solutions and deep insights at scale.
A number of brands operate under the BetForge umbrella including SightRush and GamePark. We will be launching SightRush at SBC Lisbon too.
SightRush unifies data ingestion, transformation, intelligence, and activation across the whole player lifecycle. SightRush unlocks deeper insight into player behavior including churn prediction and reasoning. This allows operators to predict NGR and LTV accurately – from the point of customer acquisition. SightRush also highlights potential VIPs long before they convert, allowing you to target them early and ensure they don’t churn.
GamePark is a recommender engine that boosts engagement with data-driven AI-personalization. This allows you to optimize revenue and increase profitability by delivering an engaging gaming experience that aligns with your KPIs and bottom line. GamePark works as a standalone product, but it also integrates seamlessly with SightRush, using its insights to further enhance the engine.
BetForge is the result of 12 months of work by our dedicated team of software engineers, data analysts, and marketers. We are looking forward to showcasing its full power at the iGP stand at SBC Lisbon.
Speaking ahead of the launch of BetForge, Group CEO Joseph Vincent Refalo said: “While many companies talk the talk about data and AI, BetForge walks the walk. It is truly revolutionary. By utilizing advanced analysis, BetForge is able to spot churn before it happens and then tailor strategies aimed at boosting retention and maximizing profitability for iGaming operators.
“In Lisbon, we are looking forward to meeting operators and turnkey platforms who are interested in integrating the BetForge system into their operations.”
Meet Our Team
Joseph will be representing BetForge at SBC Lisbon. He is looking to meet casinos and sportsbooks that want to expand globally. If you are interested in a discussion, please get in touch, or find us at the iGP stand.
