The BetForge team is proud to announce they will be attending ICE, which runs from 19-21 January 2026 at the Fira Barcelona Gran Via.
What Is ICE?
ICE is the biggest iGaming conference in the world and takes place annually. Having moved from London to Barcelona in 2025, ICE had over 65,000 attendees and more than 600 exhibitors from across the world. More than 200 expert speakers gave talks at the event.
Billing itself as an opportunity to “explore the cutting-edge innovations, technological solutions, regulatory updates and exclusive networking opportunities required to gain the connections and insights you need to succeed on a global scale”, delegates will descend on Barcelona in mid-January for three days of showcasing, networking, and discussions across all aspects of the iGaming industry.
With BetForge having launched at SBC Lisbon in September, we are looking forward to introducing ourselves to the largest audience in iGaming.
What Is BetForge?
BetForge is an iGaming incubator, giving you everything you need to succeed in the competitive world of iGaming. Our dedicated team of data specialists and iGaming natives give you innovative solutions and deep insights at scale.
Whether you are looking to consolidate and harness your data with SightRush or drive AI-powered personalization through GamePark, we will have the right solutions for you. BetForge products are fully modular, so you only pay for what you need, while they can be integrated into your existing systems swiftly.
SightRush focuses on data ingestion, transformation, and activation. It operates across the whole player lifecycle, unlocking deep insight into player behavior using churn prediction and reasoning. You can predict NGR and LTV for each player at the point of acquisition, as well as discover potential VIPs before they churn.
GamePark allows you to increase profitability and reduce churn by providing individualized content for each player. By using AI, you can provide tailored lobbies and marketing for every customer, boosting engagement in line with your KPIs and bottom line. This is fully automated, with no need for manual input.
Both SightRush and GamePark can align with your marketing strategies and can interact with your customers at every part of the player journey.
Joseph Vincent Refalo and Sergio Piriz will be representing BetForge at ICE. They are looking to meet operators that are looking to make the most of their data by harnessing AI to increase engagement, reduce churn, and boost profitability. If you are interested in scheduling a meeting, please get in touch.
